Archive for November, 2009

I’ll try to keep updates with the war between these two mobile carriers here. I found these campaigns to be as interesting as beef in hip-hop history. There’s been failed lawsuits and some cat fighting that’s came out of this and I’m sure there’s going to be more coming. This epic battle will go down in the ad books.

Verizon 3 – AT&T 0
The truth hurts. AT&T’s better 3G is 5x spottier than Verizon’s 3G network.Verizon jumps out the gates with a “Map for That” campaign showing their dominating network here:

Verizon 3 – AT&T 3
AT&T tries to come back with some help from Luke Wilson to come back with some of their own truths.

since79.com gets refreshed with a new logo, new blog, and some updated pieces.

I finally stole some time to refresh everything since79.com —from logo to business cards. since79.com has been my online home for about 7 years and is currently on version 5. This new version is focused on creating a more personal communication with you through a few ways. I would like to meet more folks out there through social media networking, building conversations with viewers through the blogs and being able to share the things that evoke and inspire me.

The new brush script was hand drawn by myself to add that personal touch as since79 is really my second identity. The fluid strokes used helps to represent my adaptive style.

Looking forward to see how this evolves. While you’re here, please let me know what you think.

James

Logo and business card design for DJ Services.

print ad

This is a 6 page layout in comp stages, but was later finalized by the creative team at Gravis nearly the same. This was the launch of a new sector of Gravis footwear, called Gravis IV, as they naturally moved forward into making kicks for skaters. With Arto Saari and Dylan Rieder leading the launch. Due to some unforeseen constraints, I was unable to stay on board to help complete the launch of the brand as a freelancer. They ended up doing a fantastic job completing it as well as developing more ads for other riders. Their website looks great too. Check them out at ivsk8.com.

(unofficial Arto signature is FPO)

website

website

CSS based website design for one of OC’s biggest nightlife promoters launched Summer of 2009. Customized with CSS, event calender, Twitter feed, and slide show.

launch www.endless-empire.com

Being a student in advertising, I’m always searching for advice and inspiration. I’ve stumbled on this great article posted at Makin’ Ads about professional advice from Hal Curtis, a CD from W+K who’s been around around a lot, seen a lot, and don’t a ton of work. I’m not going to try to rewrite an intro to the article, so go ahead and check it out here.

album artwork

Created at Gravillis Inc.

Playing with this idea for making some new business cards.

book

Flipping though this book that my classmate let me borrow (thanks Mel!) and read some interesting words from Johan Tesch properly titled “The Death of Advertising As We Know It.”

To paraphrase, he talks about the campaigns that succeed in attracting people by their own free will is the new advertising. Those that don’t will be rejected. Suddenly the consumer is in charge.

This is a good book to check out, especially for folks like me that are playing catch-up from print to online media.

Click here, you know you want to.

These poster ads were used to help launch a new line of products at CES 2009 as an integration to their booth.

front

back

Event flyer for the Commission, an event promoter from San Jose/SF.

logos

Logo mark concepts for an upcoming streetwear boutique brand.

KX250F poster

KX450 poster

ZX6R poster

ZX14 poster

Team Kawasaki’s signature series posters.

Created at O’leary and Partners.

style guide

Booklet layout design for Gravis’s integrated marketing plan.

press kit

Layout and design for a 2 directional fan book to showcase men and women’s new line of kicks.

dvd

Sales tool DVD artwork and menu boards.

Created at O’leary and Partners.