The changing of LeBron James number from 23 to 6 would probably also spawn the changing of his logo used by Nike. I took a moment this morning after reading about him changing numbers to do up my idea of what it could be while keeping the spirit of the current logo mark. It’s an honorable change, but is it necessary? I don’t know. It could be some big marketing fiasco for all we know. (This is unofficial NIke work. W+K, call me.)
I wouldn’t even be surprised if they created a new logo for LBJ that didn’t inject the number 6 into it as they did with the LBJ23 logo (which I think is great btw) in case for whatever reason his number changes again. Maybe they’ll ride the lion direction, or go with the Dunkman logo (too similar to Jumpman23 logo imo), or perhaps it might be something more symbolic such as the Kobe logo that Nike currently uses. Who knows if they’ll even change it at all? Since this was something that LBJ brought up in November of 2009, I would imagine that Nike probably already has a solid amount of design ideas created as they waited for this moment to come. We’ll have to wait and see.
